What's in a Logo?

What it means and why it matters.

Wes Cimmarrusti

Oct 29, 2020

When we set out to build Realize, our core belief was that visualization is crucial in unlocking the creative potential in people. The outline of a home and our stylized “r” serve to remind us that the most important aspect of Realize is our ability to show people the potential of their home and bring out the creative designer inside them.

The faded meshing in the bottom corner of the home is a nod to the technology that makes Realizing your home possible. Technology should make your life easier. We’ve always felt like if we can lean into that idea, when people think of us, they’ll think about their homes first, the creative possibilities second, and our tech last… Because we aren’t the hero of our story - you are.

Realize logo


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